What does a winning campaign actually look like — from the inside? International political consultant Kateryna Odarchenko shares her step-by-step approach to running successful election and advocacy campaigns across Eastern Europe, Israel, Latin America, and the U.S. Based on her book, The Game of Campaigns, this lecture
Running for office is more than just appearing on the ballot — it’s about defining the right strategy to reach and motivate your voters. In this case study, political strategist Kateryna Odarchenko, managing partner at SIC Group, shows how smart targeting and messaging transformed a low-profile candidate
Elections are not won by chance — and not necessarily by money alone. In her latest book “The Game of Campaigns”, Kateryna Odarchenko — a renowned political consultant and managing partner of SIC Group — explains how to win elections by building a strong system, even on
Kateryna Odarchenko, an experienced political consultant and strategist, has released her new book The Game of Campaigns, now available worldwide on Amazon in both print and e-book formats. This book is designed for candidates, campaign staff, political consultants, and anyone interested in elections and democracy. It provides