SIC Group USA, Bay Atlantic University, and the Global Policy Institute are pleased to invite you to the presentation of The Game of Campaigns, a new book by Kateryna Odarchenko, dedicated to the art, strategy, and technologies of modern political campaigns. Published on Amazon (view the book
What does a winning campaign actually look like — from the inside? International political consultant Kateryna Odarchenko shares her step-by-step approach to running successful election and advocacy campaigns across Eastern Europe, Israel, Latin America, and the U.S. Based on her book, The Game of Campaigns, this lecture
In the United States and Europe, no serious political campaign begins without opposition research — a professional process of political due diligence. Contrary to the common belief, it’s not only about “digging up dirt.” True opposition research means gathering verified, legal facts about candidates, parties, and stakeholders.
SIC Group, a leading international consulting firm specializing in political consulting, public relations, government relations (GR), and crisis communications, is proud to announce its partnership with the 11th International Political Campaign & Government Relations Forum and the International GR & Political Campaign Awards Ceremony 2026. The event
In the age of short attention spans and viral content, what makes a political ad truly resonate with voters? Kateryna Odarchenko, a leading political strategist and founder of SIC Group USA, dives deep into this question in her latest video analysis, where she explores how political archetypes
The worst time to build your crisis plan is during the crisis. Yet 70% of mid-size companies lack a structured, tested communication response framework. What a Crisis Comms Plan Must Include • Crisis scenarios specific to your industry • Pre-assigned response teams (exec, legal, comms, ops) •
Social media is a double-edged sword. It’s where the crisis can erupt — and also where it can be defused. That’s why companies need a real-time digital protocol. User Intent Examples “Should I post during a PR scandal?” “How to manage Twitter crisis response?” What To Do
Reputation is your most fragile asset — especially in a crisis. Public perception forms within hours, long before facts are fully available. What matters most is what you say, when, and how. What’s at Risk: • Investor confidence and stock value • Client trust and retention •
Your employees are not just bystanders in a crisis — they’re your first audience. Yet, many companies neglect internal communication, leading to rumors, demotivation, leaks, and even resignations. Why Internal Communication Is Critical • Employees act as amplifiers or saboteurs depending on clarity. • Retention and morale
When a corporate crisis strikes — be it a financial scandal, data breach, or PR disaster — the CEO becomes the face of the company’s response. One misstep in communication can deepen the crisis, erode stakeholder trust, and damage the company’s valuation and long-term reputation. Why the
Getting featured in international outlets such as Forbes, Politico, or Yahoo Finance is not just about prestige. For political and business leaders, it offers: Whether you’re entering new markets, seeking investment, or running for public office, international coverage helps define your story—before others do. Step 1: Craft
Running for office is a massive undertaking—and even experienced candidates can fall into avoidable traps. At SIC Group, we’ve supported campaigns at every level, and we see these mistakes repeatedly. Here’s how to stay ahead. ❌ Mistake 1: No Clear Message Your campaign’s core message should be
When launching a political campaign, hiring the right political consultant is one of the most critical decisions you’ll make. A skilled consultant helps shape your image, refine your messaging, manage your team, and lead your strategy to victory. But how do you pick the right one? 1.
Don’t Believe the Hype ChatGPT can help you write a press release. It won’t build a campaign. It can’t: • Adapt to local cultural tensions • De-escalate a live crisis • Negotiate alliances • Audit emotional tone in live speeches Why You Still Need Real Strategy At
WhatsApp Isn’t Just for Chatting In low-trust environments, voters don’t believe in news — they believe in family and neighbors. That’s why WhatsApp is one of the most powerful campaign tools today. How to Use It: • Organize segmented group chats (mothers, veterans, entrepreneurs) • Share personalized