Running for office is more than just appearing on the ballot — it’s about defining the right strategy to reach and motivate your voters.

In this case study, political strategist Kateryna Odarchenko, managing partner at SIC Group, shows how smart targeting and messaging transformed a low-profile candidate into a serious contender:

✅ Started with only 6% name recognition
✅ Focused targeted messaging on mothers and veterans
✅ Pivoted campaign communications to WhatsApp groups to maximize engagement
✅ Achieved a 22% gain, reaching the final round of elections

These techniques are drawn directly from Kateryna’s book “The Game of Campaigns” — a practical playbook for winning elections, not just participating in them.

Whether you’re a CEO or public figure entering politics, a political consultant, an attorney advising public clients, a government relations professional, a media strategist, or part of an international campaign team — these tested strategies can help you build influence and win effectively.

📘 Order “The Game of Campaigns” on Amazon (e-book) or get the print version.

📞 Ready to win your next campaign or grow your influence?
Learn more about SIC Group’s services at https://sic-group.us.