SIC Group USA proudly announces that its partner, political strategist Kateryna Odarchenko, presented her latest book, The Game of Campaigns, at Bay Atlantic University in cooperation with the Global Policy Institute. During the event, Odarchenko joined Paolo von Schirach, President of the Global Policy Institute, for a
Today, SIC Group USA is pleased to announce the publication of a new blog by Kateryna Odarchenko titled “From New York to Virginia: How the 2025 Elections Redefined American Political Branding.” In the blog, Odarchenko analyzes landmark local election results in New York and Virginia, exploring how
Kateryna Odarchenko, partner of SIC Group USA, has published a new article for the Center for European Policy Analysis (CEPA) titled “Ukraine’s War of Fact and Fiction.” In this piece, Odarchenko examines how truth itself has become a weapon in modern conflict, particularly for Ukraine — a
On September 1, 2025, Ukraine’s Law on Lobbying came into force, marking a milestone in reforming public policy and aligning the country with European transparency standards. At the same time, the National Agency on Corruption Prevention (NACP) launched the Transparency Register — an open online platform ensuring
Kateryna Odarchenko Publishes Analysis on Moldova’s Elections and Russian Influence SIC Group USA CEO and political consultant Kateryna Odarchenko has published a new article in the Center for European Policy Analysis (CEPA) titled “Moldova’s Voters and the Russian Bear Paw.” In the piece, Odarchenko examines the September
SIC Group USA, Bay Atlantic University, and the Global Policy Institute are pleased to invite you to the presentation of The Game of Campaigns, a new book by Kateryna Odarchenko, dedicated to the art, strategy, and technologies of modern political campaigns. Published on Amazon (view the book
What does a winning campaign actually look like — from the inside? International political consultant Kateryna Odarchenko shares her step-by-step approach to running successful election and advocacy campaigns across Eastern Europe, Israel, Latin America, and the U.S. Based on her book, The Game of Campaigns, this lecture
In the United States and Europe, no serious political campaign begins without opposition research — a professional process of political due diligence. Contrary to the common belief, it’s not only about “digging up dirt.” True opposition research means gathering verified, legal facts about candidates, parties, and stakeholders.
SIC Group, a leading international consulting firm specializing in political consulting, public relations, government relations (GR), and crisis communications, is proud to announce its partnership with the 11th International Political Campaign & Government Relations Forum and the International GR & Political Campaign Awards Ceremony 2026. The event
In the age of short attention spans and viral content, what makes a political ad truly resonate with voters? Kateryna Odarchenko, a leading political strategist and founder of SIC Group USA, dives deep into this question in her latest video analysis, where she explores how political archetypes
The worst time to build your crisis plan is during the crisis. Yet 70% of mid-size companies lack a structured, tested communication response framework. What a Crisis Comms Plan Must Include • Crisis scenarios specific to your industry • Pre-assigned response teams (exec, legal, comms, ops) •
Social media is a double-edged sword. It’s where the crisis can erupt — and also where it can be defused. That’s why companies need a real-time digital protocol. User Intent Examples “Should I post during a PR scandal?” “How to manage Twitter crisis response?” What To Do
Reputation is your most fragile asset — especially in a crisis. Public perception forms within hours, long before facts are fully available. What matters most is what you say, when, and how. What’s at Risk: • Investor confidence and stock value • Client trust and retention •
Your employees are not just bystanders in a crisis — they’re your first audience. Yet, many companies neglect internal communication, leading to rumors, demotivation, leaks, and even resignations. Why Internal Communication Is Critical • Employees act as amplifiers or saboteurs depending on clarity. • Retention and morale
When a corporate crisis strikes — be it a financial scandal, data breach, or PR disaster — the CEO becomes the face of the company’s response. One misstep in communication can deepen the crisis, erode stakeholder trust, and damage the company’s valuation and long-term reputation. Why the