What does a winning campaign actually look like — from the inside? International political consultant Kateryna Odarchenko shares her step-by-step approach to running successful election and advocacy campaigns across Eastern Europe, Israel, Latin America, and the U.S. Based on her book, The Game of Campaigns, this lecture
In the United States and Europe, no serious political campaign begins without opposition research — a professional process of political due diligence. Contrary to the common belief, it’s not only about “digging up dirt.” True opposition research means gathering verified, legal facts about candidates, parties, and stakeholders.
In the age of short attention spans and viral content, what makes a political ad truly resonate with voters? Kateryna Odarchenko, a leading political strategist and founder of SIC Group USA, dives deep into this question in her latest video analysis, where she explores how political archetypes
When a corporate crisis strikes — be it a financial scandal, data breach, or PR disaster — the CEO becomes the face of the company’s response. One misstep in communication can deepen the crisis, erode stakeholder trust, and damage the company’s valuation and long-term reputation. Why the
Getting featured in international outlets such as Forbes, Politico, or Yahoo Finance is not just about prestige. For political and business leaders, it offers: Whether you’re entering new markets, seeking investment, or running for public office, international coverage helps define your story—before others do. Step 1: Craft
Don’t Believe the Hype ChatGPT can help you write a press release. It won’t build a campaign. It can’t: • Adapt to local cultural tensions • De-escalate a live crisis • Negotiate alliances • Audit emotional tone in live speeches Why You Still Need Real Strategy At
WhatsApp Isn’t Just for Chatting In low-trust environments, voters don’t believe in news — they believe in family and neighbors. That’s why WhatsApp is one of the most powerful campaign tools today. How to Use It: • Organize segmented group chats (mothers, veterans, entrepreneurs) • Share personalized
The Harsh Reality In Moldova, Gagauzia, Africa, and Central Asia — votes are bought for $10 or a food box. SETCA (vote-buying networks) undermine elections and keep communities trapped in bad governance. Our Method We fight transactional politics with public engagement: • Educating communities on the cost
Why This Myth Hurts Candidates Charisma is often overrated. We’ve seen brilliant speakers lose elections while humble, disciplined candidates win. Why? Because elections are logistics, not just performance. The 5 Essential Campaign Roles: • Strategy lead • Treasurer/budget controller • Field coordinator • Sociologist or poll analyst
Running a campaign without money sounds like a recipe for failure. But for many candidates in developing democracies or post-conflict regions, that’s the reality. The good news? You don’t need a huge budget to win — you need structure, clarity, and smart tactics. From 6% to Runoff
In a digital age dominated by headlines about artificial intelligence, one truth remains clear to campaign professionals: AI can’t run your campaign. Kateryna Odarchenko, a leading international political strategist and founder of SIC Group, is calling attention to the real ingredients of a winning campaign — leadership,
Renowned political strategist and public affairs expert, CEO of SIC Group USA, Kateryna Odarchenko, joined a distinguished group of political professionals at a luncheon hosted by the Republican Women’s Federal Forum, where Rep. Kat Cammack, Chair of the Republican Women’s Caucus, delivered a powerful address on healthcare
In her recent article for the Center for European Policy Analysis (CEPA), political consultant Kateryna Odarchenko delves into the evolving civic values of Ukrainians amidst the ongoing conflict. Titled “Ukraine’s Blitz Spirit: Freedom Over Fear,” the piece highlights a significant shift in public sentiment, emphasizing a collective
In the latest episode of the Unboxing Careers podcast, Kateryna Odarchenko, political consultant, author, and partner at SIC Group, offers an inside look into the dynamic world of political consulting. From her beginnings as a political science student to advising presidents and policymakers across the globe, Kateryna
Running for office is more than just appearing on the ballot — it’s about defining the right strategy to reach and motivate your voters. In this case study, political strategist Kateryna Odarchenko, managing partner at SIC Group, shows how smart targeting and messaging transformed a low-profile candidate