In a digital age dominated by headlines about artificial intelligence, one truth remains clear to campaign professionals: AI can’t run your campaign.
Kateryna Odarchenko, a leading international political strategist and founder of SIC Group, is calling attention to the real ingredients of a winning campaign — leadership, structure, human relationships, and tested strategy.
“ChatGPT can draft talking points, but it won’t fix your narrative in a media crisis. It won’t knock doors, test messaging in the field, or recruit volunteers,” Odarchenko says. “AI is a tool. But people win elections.”
In her newly released book, The Game of Campaigns (available on Amazon), Odarchenko distills decades of global campaign experience into a practical guide for candidates, consultants, donors, and citizens. The book combines real-world case studies with actionable strategy — showing how to build coalitions, run ground operations, and turn data into votes.
Alongside the book, SIC Group continues to offer tailored consulting services for political campaigns, advocacy initiatives, and public affairs across the U.S. and Eastern Europe. Their services include:
- Voter outreach and mobilization
- Message testing and opposition research
- Narrative and media crisis management
- Grassroots organizing and volunteer coordination
- Candidate coaching and strategic communications
SIC Group’s philosophy is simple: Technology should support strategy, not replace it. Campaigns need clarity of message, resilient leadership, and real-time responsiveness — qualities no algorithm can replicate.
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