Why This Myth Hurts Candidates Charisma is often overrated. We’ve seen brilliant speakers lose elections while humble, disciplined candidates win. Why? Because elections are logistics, not just performance. The 5 Essential Campaign Roles: • Strategy lead • Treasurer/budget controller • Field coordinator • Sociologist or poll analyst
Running a campaign without money sounds like a recipe for failure. But for many candidates in developing democracies or post-conflict regions, that’s the reality. The good news? You don’t need a huge budget to win — you need structure, clarity, and smart tactics. From 6% to Runoff
In a digital age dominated by headlines about artificial intelligence, one truth remains clear to campaign professionals: AI can’t run your campaign. Kateryna Odarchenko, a leading international political strategist and founder of SIC Group, is calling attention to the real ingredients of a winning campaign — leadership,
Renowned political strategist and public affairs expert, CEO of SIC Group USA, Kateryna Odarchenko, joined a distinguished group of political professionals at a luncheon hosted by the Republican Women’s Federal Forum, where Rep. Kat Cammack, Chair of the Republican Women’s Caucus, delivered a powerful address on healthcare
Running for office is more than just appearing on the ballot — it’s about defining the right strategy to reach and motivate your voters. In this case study, political strategist Kateryna Odarchenko, managing partner at SIC Group, shows how smart targeting and messaging transformed a low-profile candidate
Elections are not won by chance — and not necessarily by money alone. In her latest book “The Game of Campaigns”, Kateryna Odarchenko — a renowned political consultant and managing partner of SIC Group — explains how to win elections by building a strong system, even on
Disinformation, provocations, Telegram smears, or even fake legal accusations — a political candidate’s reputation can be destroyed in just 24 hours. At SIC Group, we know how to protect you. In our latest expert video, we reveal real tactics to counter attacks during an election campaign and
In a new expert video briefing, renowned international political strategist Kateryna Odarchenko offers a timely, data-driven overview of Moldova’s political landscape as the country approaches pivotal elections in 2025. The presentation delivers key insights for campaign teams, think tanks, donors, and international observers working in Moldova or
Kateryna Odarchenko, an experienced political consultant and strategist, has released her new book The Game of Campaigns, now available worldwide on Amazon in both print and e-book formats. This book is designed for candidates, campaign staff, political consultants, and anyone interested in elections and democracy. It provides
On July 4th, 2025, Elon Musk officially announced the launch of a new U.S. political party — Party America. Declaring it “a turning point” on X, Musk positions his movement as an alternative to both Democrats and Republicans, advocating for reducing government debt, defending free speech, and
Many candidates begin their campaigns full of enthusiasm — but without a clear strategy. After a month, the budget is exhausted, public support is low, and the team struggles to deliver results. At SIC Group, we help you go from the starting line to election victory with
Whether you’re campaigning in Ukraine, Georgia, Nigeria, or Latin America, exposure in international media can transform your political trajectory. At SIC Group, we’ve helped candidates and leaders appear in prestigious global outlets such as The New York Times, Politico, CEPA, Foreign Affairs, Fox News, Yahoo, and many
Are you planning to run in the upcoming elections?Get a quick, actionable guide to victory in just one minute! In a new video on the SIC Group YouTube channel, political strategist Kateryna Odarchenko reveals the 5 essential steps that have helped her clients win elections across the
An Interview with Kateryna Odarchenko, Author of The Election Game and International Political Consultant Kateryna Odarchenko is a globally recognized political strategist, founder of SIC Group USA and the Institute for Democracy and Development “PolitA.” She is an expert in election strategy, government relations (GR), crisis PR,
Renowned political strategist Kateryna Odarchenko has officially released open access to her acclaimed book “Game of Elections,” a practical guide to running successful electoral campaigns. The book, originally published over a decade ago in a limited print run, is now available for free download to support reformers,