SIC Group USA proudly announces that its partner, political strategist Kateryna Odarchenko, presented her latest book, The Game of Campaigns, at Bay Atlantic University in cooperation with the Global Policy Institute. During the event, Odarchenko joined Paolo von Schirach, President of the Global Policy Institute, for a
SIC Group USA, Bay Atlantic University, and the Global Policy Institute are pleased to invite you to the presentation of The Game of Campaigns, a new book by Kateryna Odarchenko, dedicated to the art, strategy, and technologies of modern political campaigns. Published on Amazon (view the book
What does a winning campaign actually look like — from the inside? International political consultant Kateryna Odarchenko shares her step-by-step approach to running successful election and advocacy campaigns across Eastern Europe, Israel, Latin America, and the U.S. Based on her book, The Game of Campaigns, this lecture
Why This Myth Hurts Candidates Charisma is often overrated. We’ve seen brilliant speakers lose elections while humble, disciplined candidates win. Why? Because elections are logistics, not just performance. The 5 Essential Campaign Roles: • Strategy lead • Treasurer/budget controller • Field coordinator • Sociologist or poll analyst
In a digital age dominated by headlines about artificial intelligence, one truth remains clear to campaign professionals: AI can’t run your campaign. Kateryna Odarchenko, a leading international political strategist and founder of SIC Group, is calling attention to the real ingredients of a winning campaign — leadership,