What does a winning campaign actually look like — from the inside? International political consultant Kateryna Odarchenko shares her step-by-step approach to running successful election and advocacy campaigns across Eastern Europe, Israel, Latin America, and the U.S. Based on her book, The Game of Campaigns, this lecture
Why This Myth Hurts Candidates Charisma is often overrated. We’ve seen brilliant speakers lose elections while humble, disciplined candidates win. Why? Because elections are logistics, not just performance. The 5 Essential Campaign Roles: • Strategy lead • Treasurer/budget controller • Field coordinator • Sociologist or poll analyst
In a digital age dominated by headlines about artificial intelligence, one truth remains clear to campaign professionals: AI can’t run your campaign. Kateryna Odarchenko, a leading international political strategist and founder of SIC Group, is calling attention to the real ingredients of a winning campaign — leadership,