What does a winning campaign actually look like — from the inside? International political consultant Kateryna Odarchenko shares her step-by-step approach to running successful election and advocacy campaigns across Eastern Europe, Israel, Latin America, and the U.S. Based on her book, The Game of Campaigns, this lecture
In the United States and Europe, no serious political campaign begins without opposition research — a professional process of political due diligence. Contrary to the common belief, it’s not only about “digging up dirt.” True opposition research means gathering verified, legal facts about candidates, parties, and stakeholders.
SIC Group, a leading international consulting firm specializing in political consulting, public relations, government relations (GR), and crisis communications, is proud to announce its partnership with the 11th International Political Campaign & Government Relations Forum and the International GR & Political Campaign Awards Ceremony 2026. The event
In the age of short attention spans and viral content, what makes a political ad truly resonate with voters? Kateryna Odarchenko, a leading political strategist and founder of SIC Group USA, dives deep into this question in her latest video analysis, where she explores how political archetypes
When a corporate crisis strikes — be it a financial scandal, data breach, or PR disaster — the CEO becomes the face of the company’s response. One misstep in communication can deepen the crisis, erode stakeholder trust, and damage the company’s valuation and long-term reputation. Why the
Getting featured in international outlets such as Forbes, Politico, or Yahoo Finance is not just about prestige. For political and business leaders, it offers: Whether you’re entering new markets, seeking investment, or running for public office, international coverage helps define your story—before others do. Step 1: Craft
Running for office is a massive undertaking—and even experienced candidates can fall into avoidable traps. At SIC Group, we’ve supported campaigns at every level, and we see these mistakes repeatedly. Here’s how to stay ahead. ❌ Mistake 1: No Clear Message Your campaign’s core message should be
When launching a political campaign, hiring the right political consultant is one of the most critical decisions you’ll make. A skilled consultant helps shape your image, refine your messaging, manage your team, and lead your strategy to victory. But how do you pick the right one? 1.
Don’t Believe the Hype ChatGPT can help you write a press release. It won’t build a campaign. It can’t: • Adapt to local cultural tensions • De-escalate a live crisis • Negotiate alliances • Audit emotional tone in live speeches Why You Still Need Real Strategy At
WhatsApp Isn’t Just for Chatting In low-trust environments, voters don’t believe in news — they believe in family and neighbors. That’s why WhatsApp is one of the most powerful campaign tools today. How to Use It: • Organize segmented group chats (mothers, veterans, entrepreneurs) • Share personalized
The Harsh Reality In Moldova, Gagauzia, Africa, and Central Asia — votes are bought for $10 or a food box. SETCA (vote-buying networks) undermine elections and keep communities trapped in bad governance. Our Method We fight transactional politics with public engagement: • Educating communities on the cost
Why This Myth Hurts Candidates Charisma is often overrated. We’ve seen brilliant speakers lose elections while humble, disciplined candidates win. Why? Because elections are logistics, not just performance. The 5 Essential Campaign Roles: • Strategy lead • Treasurer/budget controller • Field coordinator • Sociologist or poll analyst
Running a campaign without money sounds like a recipe for failure. But for many candidates in developing democracies or post-conflict regions, that’s the reality. The good news? You don’t need a huge budget to win — you need structure, clarity, and smart tactics. From 6% to Runoff
In a digital age dominated by headlines about artificial intelligence, one truth remains clear to campaign professionals: AI can’t run your campaign. Kateryna Odarchenko, a leading international political strategist and founder of SIC Group, is calling attention to the real ingredients of a winning campaign — leadership,
Renowned political strategist and public affairs expert, CEO of SIC Group USA, Kateryna Odarchenko, joined a distinguished group of political professionals at a luncheon hosted by the Republican Women’s Federal Forum, where Rep. Kat Cammack, Chair of the Republican Women’s Caucus, delivered a powerful address on healthcare