On December 11 at 19:00 (Astana time), SIC Group USA, in partnership with the Association for Business–Society–Government Relations, will host an online lecture dedicated to the full architecture of an electoral campaign — from the first research steps to election day.
The event’s speaker is Kateryna Odarchenko, political strategist, GR expert, and CEO & Founder of SIC Group USA. With more than 30 winning electoral campaigns and over 50 crisis management projects across the United States, Europe, and Central Asia, she brings extensive international experience in political strategy and government relations.
During the lecture titled “GR in the Electoral Cycle: Managing Influence and Agenda at Every Stage of the Campaign,” participants will learn:
- how modern electoral campaigns are structured and planned;
- the role of early-stage research, voter analysis, and strategic positioning;
- which GR tools and communication tactics are most effective today in the U.S., EU, and Central Asia;
- how to build and manage an agenda within a fast-changing political environment;
- best practices for integrating GR into campaign strategy to strengthen influence and engagement.
Participation is free with registration.
To register, use the link
This event is a must-attend for professionals working in government relations, political communications, and electoral processes.