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July 2, 2024
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Kateryna Odarchenko Addresses Contemporary Antisemitism in New Analysis

In a recent blog post on the Times of Israel, Kateryna Odarchenko offers a critical examination of today’s antisemitic reality, highlighting the challenges faced by Jewish communities worldwide. Her analysis, titled “Silenced and Ignored: Today’s Antisemitic Reality,” explores the growing incidence of antisemitism and the complex factors

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July 29, 2024
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What I Think About Biden Stepping Down in Favor of Kamala Harris for the 2024 Elections

By Kateryna Odarchenko From a political strategist’s perspective, the numbers don’t lie. Both Biden and the American public have had ample opportunity to review numerous sociological studies indicating his almost impossible chances of defeating Trump. Following the Republican convention, which I have analyzed in separate posts, it’s

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July 25, 2024
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Kamala Harris: The Athena and Artemis Archetype in Her First Presidential Campaign Speech

With President Joe Biden deciding not to run for a second term, the Democratic Party has rallied behind Kamala Harris as their new presidential candidate. This significant shift has sparked interest and debate among political analysts and the general public alike. Recent polls from major agencies such

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July 26, 2024
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The 2024 Election: Strategies and Tactics of Republicans and Democrats

As the 2024 U.S. presidential election approaches, the battle for the White House is intensifying. Both Republicans and Democrats are deploying a variety of strategies and tactics to win over voters. This blog will explore the specific methods and tools used by each party, providing concrete examples

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July 26, 2024
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Analysis of Political Ads: Archetypes and Strategies — Harris

In this political ad, we see several key elements that are commonly used in such campaigns. Firstly, we observe a pretty negative, radical atmosphere, highlighted by the red color associated with Donald Trump and the blue color representing Kamala Harris. Archetypes in Political Ads Trump is portrayed

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July 26, 2024
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Analyzing Kamala Harris’s TikTok Strategy for Engaging Millennials and Gen Z

In a recent Medium article, Kateryna Odarchenko offers a detailed analysis of Vice President Kamala Harris’s TikTok strategy, focusing on its effectiveness in reaching Millennials and Gen-Z. Odarchenko, a leading expert in political strategy, examines how Harris’s approach to the popular social media platform aligns with broader

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July 19, 2024
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The Hero’s Journey in Political Campaigns: The Case of Donald Trump and J.D. Vance

As a political strategist, one of the most powerful narrative tools we can utilize is the Hero’s Journey. This storytelling framework, identified by Joseph Campbell, follows a hero through various stages of growth, challenge, and transformation. In political campaigns, the Hero’s Journey can help craft compelling narratives

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May 2, 2024
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Ukraine’s new mobilization law leaves demobilization issue unresolved

By Elena Davlikanova, Kateryna Odarchenko Ukraine’s new mobilization law will come into force later this month as the country seeks to resolve mounting problems over wartime service in the Ukrainian military. Despite months of political debate and multiple revisions, many observers remain unconvinced by the version of

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January 31, 2024
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Kateryna Odarchenko Highlights NATO’s Role in Combating Russian Disinformation

A recent report from CEPA by Kateryna Odarchenko highlights the significant influence of Russian disinformation in the Slovak parliamentary elections. The report underscores the urgent need for NATO to bolster its efforts in countering these threats, which aim to undermine European democracies and weaken support for Ukraine.

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July 8, 2024
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Kateryna Odarchenko Weighs In on NATO Summit’s Strategic Implications for Global Security

In a recent article featured in Politico’s National Security Daily, Kateryna Odarchenko, CEO of “SIC Group USA LLC,” provided her expert analysis on the implications of the NATO Summit held on July 8, 2024. Odarchenko’s insights shed light on the summit’s strategic outcomes and their potential impact

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June 19, 2024
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The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro

An Interview With Dina Aletras Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to have a college degree in PR? How

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