Attending the Aspen Security Forum in Washington, D.C., proved to be an invaluable experience, shedding light on some of the most pressing issues facing the United States and the world. Among the attendees was Kateryna Odarchenko, CEO of SIC Group USA LLC, who engaged with prominent speakers
On November 20, 2018, the book “The Game in Elections” by Kateryna Odarchenko, a political consultant, political technologist, and leading specialist in civilized lobbying in Ukraine, was presented. A discussion on the topic “Ethics of the 2019 elections” was also held during the event. During her introductory
In a recent analysis of the housing market, political strategist Kateryna Odarchenko offered her insights on the current economic climate and its impact on housing. As Yahoo Finance reports, she emphasized the importance of understanding market trends to inform political and economic strategies better. “The housing market
In this political ad, we see several key elements that are commonly used in such campaigns. Firstly, we observe a pretty negative, radical atmosphere, highlighted by the red color associated with Donald Trump and the blue color representing Kamala Harris. Archetypes in Political Ads Trump is portrayed
In a recent Medium article, Kateryna Odarchenko offers a detailed analysis of Vice President Kamala Harris’s TikTok strategy, focusing on its effectiveness in reaching Millennials and Gen-Z. Odarchenko, a leading expert in political strategy, examines how Harris’s approach to the popular social media platform aligns with broader
As a political strategist, one of the most powerful narrative tools we can utilize is the Hero’s Journey. This storytelling framework, identified by Joseph Campbell, follows a hero through various stages of growth, challenge, and transformation. In political campaigns, the Hero’s Journey can help craft compelling narratives