As the 2024 U.S. presidential election approaches, the battle for the White House is intensifying. Both Republicans and Democrats are deploying a variety of strategies and tactics to win over voters. This blog will explore the specific methods and tools used by each party, providing concrete examples
In this political ad, we see several key elements that are commonly used in such campaigns. Firstly, we observe a pretty negative, radical atmosphere, highlighted by the red color associated with Donald Trump and the blue color representing Kamala Harris. Archetypes in Political Ads Trump is portrayed
In a recent Medium article, Kateryna Odarchenko offers a detailed analysis of Vice President Kamala Harris’s TikTok strategy, focusing on its effectiveness in reaching Millennials and Gen-Z. Odarchenko, a leading expert in political strategy, examines how Harris’s approach to the popular social media platform aligns with broader
As a political strategist, one of the most powerful narrative tools we can utilize is the Hero’s Journey. This storytelling framework, identified by Joseph Campbell, follows a hero through various stages of growth, challenge, and transformation. In political campaigns, the Hero’s Journey can help craft compelling narratives
A recent report from CEPA by Kateryna Odarchenko highlights the significant influence of Russian disinformation in the Slovak parliamentary elections. The report underscores the urgent need for NATO to bolster its efforts in countering these threats, which aim to undermine European democracies and weaken support for Ukraine.
As the 2024 presidential election approaches, many Americans, dissatisfied with the current economic climate, are turning their attention to the potential implications of a second term for Donald Trump. The U.S. real estate industry is among those closely watching the developments, with speculations about how Trump’s policies