As the 2024 U.S. presidential election approaches, the battle for the White House is intensifying. Both Republicans and Democrats are deploying a variety of strategies and tactics to win over voters. This blog will explore the specific methods and tools used by each party, providing concrete examples
In a recent Medium article, Kateryna Odarchenko offers a detailed analysis of Vice President Kamala Harris’s TikTok strategy, focusing on its effectiveness in reaching Millennials and Gen-Z. Odarchenko, a leading expert in political strategy, examines how Harris’s approach to the popular social media platform aligns with broader
As a political strategist, one of the most powerful narrative tools we can utilize is the Hero’s Journey. This storytelling framework, identified by Joseph Campbell, follows a hero through various stages of growth, challenge, and transformation. In political campaigns, the Hero’s Journey can help craft compelling narratives
By Elena Davlikanova, Kateryna Odarchenko Ukraine’s new mobilization law will come into force later this month as the country seeks to resolve mounting problems over wartime service in the Ukrainian military. Despite months of political debate and multiple revisions, many observers remain unconvinced by the version of
A recent report from CEPA by Kateryna Odarchenko highlights the significant influence of Russian disinformation in the Slovak parliamentary elections. The report underscores the urgent need for NATO to bolster its efforts in countering these threats, which aim to undermine European democracies and weaken support for Ukraine.
In a recent article featured in Politico’s National Security Daily, Kateryna Odarchenko, CEO of “SIC Group USA LLC,” provided her expert analysis on the implications of the NATO Summit held on July 8, 2024. Odarchenko’s insights shed light on the summit’s strategic outcomes and their potential impact