In an era of fake news and disinformation, Kateryna Odarchenko shares crisis communication strategies for business leaders, politicians, and investors.
With reputational risks on the rise across global media platforms, SIC Group USA has released a new expert video featuring political consultant Kateryna Odarchenko, highlighting real-world strategies for reputation management, media crisis response, and protection against disinformation.
Watch the video here:
From hostile media coverage to targeted smear campaigns, even one article in major outlets like Forbes, Yahoo Finance, or Bloomberg can cause contract losses, account freezes, and long-term damage to your brand or personal image. That’s why crisis communication and public affairs consulting are now vital components of any high-stakes business or political strategy.
In this new release, Odarchenko answers urgent questions:
- What should you do if a competitor initiates a media attack?
- How do you respond to false or distorted information in international media, particularly in Eastern Europe or Central Asia?
- Why is it crucial to build a proactive reputation defense strategy, even if you’re not in the public eye?
“In today’s environment, media protection is not just about PR—it’s about risk mitigation, international law, and strategic positioning,” says Kateryna Odarchenko, Managing Partner at SIC Group USA.
With offices in the U.S., Ukraine, and Central Europe, SIC Group USA specializes in reputation risk management, anti-crisis communications, and government relations (GR) for high-profile clients across business, finance, and politics.
Need Help Protecting Your Reputation?
SIC Group USA invites companies, executives, and public figures to explore its services in:
- Strategic reputation management
- Crisis response and anti-smear tactics
- Media communication in complex political environments
- International public affairs consulting
To schedule a consultation, contact: info@sic-group.us