
In this political ad, we see several key elements that are commonly used in such campaigns. Firstly, we observe a pretty negative, radical atmosphere, highlighted by the red color associated with Donald Trump and the blue color representing Kamala Harris. Archetypes in Political Ads Trump is portrayed

As a political strategist, one of the most powerful narrative tools we can utilize is the Hero’s Journey. This storytelling framework, identified by Joseph Campbell, follows a hero through various stages of growth, challenge, and transformation. In political campaigns, the Hero’s Journey can help craft compelling narratives

By Elena Davlikanova, Kateryna Odarchenko Ukraine’s new mobilization law will come into force later this month as the country seeks to resolve mounting problems over wartime service in the Ukrainian military. Despite months of political debate and multiple revisions, many observers remain unconvinced by the version of

By: Kateryna Odarchenko, Elena Davlikanova Executive Summary: The conclusion of the two-day Summit on Peace in Ukraine, held in Switzerland on June 15 and 16, underscored Ukraine’s diplomatic victory in expanding international support amid the Russian invasion (President of Ukraine, June 15). While only three aspects of Ukrainian President

Ukraine’s government is rebuilding even as Russian destruction continues. The task is huge and the need for help is urgent. Rebuilding Ukraine’s homes, hospitals, and infrastructure after the full-scale invasion is a massive task, and despite the ongoing war, Kyiv has held a series of high-level political

The veterans’ affairs system in Ukraine needs significant improvement; the United States can serve as a blueprint for change. In Ukraine, systemic failure to provide comprehensive veteran support became inescapably apparent after Russia’s all-out invasion of Ukraine. This is a huge and unavoidable issue that must be

The terrible realities of war have brought profound changes to the outlook of Ukrainians. It’s hard to see them ever changing back to a Russophile worldview. Russia has one central war aim — to destroy Ukraine’s sovereignty and, in so doing, the very essence of national identity.

The invasion of Ukraine has underscored the critical role of DNA in the pursuit of justice. International aid is now vital to help expose Russia’s crimes. Since the Kremlin’s full-scale invasion, non-combatant casualties have mounted in Ukraine, with the United Nations reporting at least 10,000 civilian deaths, including over

Dig into the detail of opinion surveys and Ukrainians are surprisingly clear on what they want. Foreigners with simple solutions need to listen. What do Ukrainians want? It’s a question too seldom asked, and it matters because whatever Americans, West Europeans, or even Russians might hope for,

Since the start of Russia’s full-scale invasion of Ukraine in February, many Ukrainians have been forced to flee their homes to protect their lives. Some went abroad and others moved within the country. Will those who are seeking refuge in other countries return? The answer to this