Why This Myth Hurts Candidates

Charisma is often overrated. We’ve seen brilliant speakers lose elections while humble, disciplined candidates win. Why? Because elections are logistics, not just performance.

The 5 Essential Campaign Roles:

• Strategy lead

• Treasurer/budget controller

• Field coordinator

• Sociologist or poll analyst

• Message & media lead

Without a system, even the most passionate campaign will crumble under chaos.

Structure Wins

At SIC Group, we don’t just coach; we help you build repeatable models. Campaigns should run like clockwork: task lists, databases, voter contact logs, and feedback channels.

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