In this political ad, we see several key elements that are commonly used in such campaigns. Firstly, we observe a pretty negative, radical atmosphere, highlighted by the red color associated with Donald Trump and the blue color representing Kamala Harris. Archetypes in Political Ads Trump is portrayed
In a recent Medium article, Kateryna Odarchenko offers a detailed analysis of Vice President Kamala Harris’s TikTok strategy, focusing on its effectiveness in reaching Millennials and Gen-Z. Odarchenko, a leading expert in political strategy, examines how Harris’s approach to the popular social media platform aligns with broader
As a political strategist, one of the most powerful narrative tools we can utilize is the Hero’s Journey. This storytelling framework, identified by Joseph Campbell, follows a hero through various stages of growth, challenge, and transformation. In political campaigns, the Hero’s Journey can help craft compelling narratives
By Elena Davlikanova, Kateryna Odarchenko Ukraine’s new mobilization law will come into force later this month as the country seeks to resolve mounting problems over wartime service in the Ukrainian military. Despite months of political debate and multiple revisions, many observers remain unconvinced by the version of
In a recent Atlantic Council article, Kateryna Odarchenko discusses the transformative potential of Ukraine’s veterans in the country’s post-war political environment. The piece emphasizes how veterans, leveraging their wartime experiences, are poised to play a significant role in reshaping Ukraine’s political landscape and driving meaningful reforms. Odarchenko
By: Kateryna Odarchenko, Elena Davlikanova Executive Summary: The conclusion of the two-day Summit on Peace in Ukraine, held in Switzerland on June 15 and 16, underscored Ukraine’s diplomatic victory in expanding international support amid the Russian invasion (President of Ukraine, June 15). While only three aspects of Ukrainian President
In a recent Jamestown Foundation article, Kateryna Odarchenko comments on Ukraine’s ambitious economic reform agenda aimed at reshaping the country’s economy in the wake of ongoing conflict. The article outlines Ukraine’s strategic efforts to implement comprehensive economic reforms, focusing on enhancing governance, reducing corruption, and attracting foreign
In a recent article by the Center for European Policy Analysis (CEPA), Kateryna Odarchenko delves into the transformative impact of lobbying reform on Ukraine’s post-war reconstruction. The approval of a new lobbying law by the Ukrainian parliament marks a significant step towards aligning with European Union standards.
A recent report from CEPA by Kateryna Odarchenko highlights the significant influence of Russian disinformation in the Slovak parliamentary elections. The report underscores the urgent need for NATO to bolster its efforts in countering these threats, which aim to undermine European democracies and weaken support for Ukraine.
Ukraine’s government is rebuilding even as Russian destruction continues. The task is huge and the need for help is urgent. Rebuilding Ukraine’s homes, hospitals, and infrastructure after the full-scale invasion is a massive task, and despite the ongoing war, Kyiv has held a series of high-level political
The veterans’ affairs system in Ukraine needs significant improvement; the United States can serve as a blueprint for change. In Ukraine, systemic failure to provide comprehensive veteran support became inescapably apparent after Russia’s all-out invasion of Ukraine. This is a huge and unavoidable issue that must be
The terrible realities of war have brought profound changes to the outlook of Ukrainians. It’s hard to see them ever changing back to a Russophile worldview. Russia has one central war aim — to destroy Ukraine’s sovereignty and, in so doing, the very essence of national identity.
The invasion of Ukraine has underscored the critical role of DNA in the pursuit of justice. International aid is now vital to help expose Russia’s crimes. Since the Kremlin’s full-scale invasion, non-combatant casualties have mounted in Ukraine, with the United Nations reporting at least 10,000 civilian deaths, including over
Dig into the detail of opinion surveys and Ukrainians are surprisingly clear on what they want. Foreigners with simple solutions need to listen. What do Ukrainians want? It’s a question too seldom asked, and it matters because whatever Americans, West Europeans, or even Russians might hope for,
Tue, Nov 21, 2023 WASHINGTON, Nov. 21, 2023 / On November 16th, the Second Political Campaign and Management Forum took place at the Capitol Hill Club. It was organized by the International GR Professionals Association (IGAPA), the professional community of specialists in the spheres of Government Relations and political campaign