What does a winning campaign actually look like — from the inside?
International political consultant Kateryna Odarchenko shares her step-by-step approach to running successful election and advocacy campaigns across Eastern Europe, Israel, Latin America, and the U.S.
Based on her book, _The Game of Campaigns_, this lecture provides a practical, tactical framework — not abstract theory. These strategies have been applied in real elections under pressure, with minimal budgets, and in complex political environments.
Key Takeaways from the Lecture
- How to run a campaign with only 6% name recognition and 7 weeks left - Why WhatsApp outreach often outperforms expensive TV advertising - How to build a real campaign team: strategist, treasurer, field coordinators - Messaging strategies for segmented audiences: mothers, veterans, entrepreneurs - How to flip the narrative when your candidate faces online attacks - Understanding the difference between “decorative candidates” and serious contenders - Lessons from campaigns in Ukraine, Kazakhstan, Israel, and Washington D.C.
Who Can Benefit
This lecture is ideal for:
- Political candidates and campaign teams - Advocacy leaders and issue-based movements - Consultants expanding to international markets - Business owners exploring government relations (GR) and public affairs - Foundations and nonprofits involved in democratic development
Get the Full Playbook
For a complete guide to running winning campaigns, read _The Game of Campaigns_:
- Digital version: [Amazon](https://www.amazon.com/dp/B0FH4VGFXT) - Print version: [Amazon](https://www.amazon.com/dp/B0FH6GMP9Z)
Watch the Full Lecture
Consulting and Engagement
Our team at SIC Group offers:
- Political consulting and campaign planning - Speaker engagements - International advocacy and GR strategies
📩 Contact us: info@sic-group.us | 🌐 [www.sic-group.us](https://www.sic-group.us)
