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Insights2025-07-23

The Game of Campaigns: Kateryna Odarchenko Shares How to Win Elections Without a Big Budget

The Game of Campaigns: Kateryna Odarchenko Shares How to Win Elections Without a Big Budget

Elections are not won by chance — and not necessarily by money alone.

In her latest book _“The Game of Campaigns”_, Kateryna Odarchenko — a renowned political consultant and managing partner of SIC Group — explains how to win elections by building a strong system, even on a small budget.

In a recent video, Kateryna addresses some of the most pressing questions faced by candidates and political advisors:

- How can I run an effective campaign without a big budget? - Should I prioritize national television or focus on local outreach? - How can I handle online attacks and disinformation campaigns? - What are the unique challenges of post-Soviet political campaigns? - Which digital platforms best engage young voters?

Drawing from real campaigns in Eastern Europe, the Middle East, and the United States, Kateryna provides a step-by-step toolkit that helps candidates, lawyers, business leaders, and consultants win with structure — not chaos.

📘 Order _“The Game of Campaigns”_ now on [Amazon](https://www.amazon.com/dp/B0FH4VGFXT) or get the [print version here](https://www.amazon.com/dp/B0FH6GMP9Z), and learn how to define the rules of your own campaign.

Foc contacts: [https://sic-group.us/](https://sic-group.us/)

info@sic-group.us

+12402345187

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