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Insights2025-06-03

Kateryna Odarchenko Releases Her Political Campaign Strategy Book “Game of Elections” for Free

Kateryna Odarchenko Releases Her Political Campaign Strategy Book “Game of Elections” for Free
Renowned political strategist Kateryna Odarchenko has officially released open access to her acclaimed book “Game of Elections,” a practical guide to running successful electoral campaigns. The book, originally published over a decade ago in a limited print run, is now available for free download to support reformers, campaigners, and civic leaders around the globe.
Known for her extensive work across Eastern Europe, Central Asia, and the United States, Odarchenko’s guide has become a sought-after resource among political consultants, candidates, and advocacy organizations. Her decision to share the book openly comes at a time of renewed demand for effective electoral strategy in emerging democracies — particularly in Kazakhstan, Ukraine, and across the post-Soviet space.
“This book was written to empower those fighting for reforms and democratic change. Now it’s time to let that knowledge serve a broader mission,” said Odarchenko.
The book covers:
- Campaign planning and message development - Grassroots mobilization techniques - Digital and media strategy - Voter engagement and behavioral insights - Real-world campaign case studies
This release supports IGAPA’s broader mission of transparency, civic engagement, and professional growth in public affairs.