SIC Group USA proudly announces that its partner, political strategist Kateryna Odarchenko, presented her latest book, _The Game of Campaigns_, at Bay Atlantic University in cooperation with the Global Policy Institute.
During the event, Odarchenko joined Paolo von Schirach, President of the Global Policy Institute, for a dynamic discussion on the real foundations of modern political campaigns — from candidate psychology and message development to ethical challenges, AI-driven tools, and the growing threat of polarization.
“This book isn’t academic theory,” Odarchenko emphasized. “It’s a practical handbook for candidates, strategists, and campaign teams who want to understand how to win — and still stay ethical in a polarized world.”
_The Game of Campaigns_ explores the entire campaign cycle — from the first decision to run for office to building a team, defining a narrative, and maintaining integrity under pressure. It offers actionable frameworks and tools for modern political communication and leadership development.
🎥 Watch the full event recording here: [The Game of Campaigns | Bay Atlantic University](https://www.youtube.com/watch?v=HBwyyRo9rA8&t=2s) 📚 The book is available on Amazon: [_The Game of Campaigns_](https://www.amazon.com/dp/B0FH6GMP9Z)
Through her work at SIC Group USA, Odarchenko continues to bridge academic insight, ethical leadership, and strategic consulting — helping political and corporate clients shape their stories with integrity and impact.
