Social media is a double-edged sword. It’s where the crisis can erupt — and also where it can be defused. That’s why companies need a real-time digital protocol.
User Intent Examples
“Should I post during a PR scandal?”
“How to manage Twitter crisis response?”
What To Do Immediately
1. Pause all scheduled posts.
Nothing unrelated should go live during the crisis.
2. Pin the official message.
Keep your holding statement or apology top of feed.
3. Restrict who can post.
No interns or unvetted staff on the brand account.
4. Monitor aggressively.
Set up social listening for hashtags, keywords, DMs.
5. Redirect to a central update hub.
Website or newsroom page for evolving info.
Our Digital Services Include:
• Digital war room setup
• Social platform response trees
• Graphic design for holding posts and FAQs
• Monitoring dashboards and influencer mapping
📩 Need to avoid a social media wildfire? We’re ready 24/7. Let’s talk: