Reputation is your most fragile asset — especially in a crisis. Public perception forms within hours, long before facts are fully available. What matters most is what you say, when, and how.
What’s at Risk:
• Investor confidence and stock value
• Client trust and retention
• Employer brand for talent attraction
• Licensing and regulatory standing
What to Say Publicly — and How
1. Issue an initial holding statement.
Acknowledge the situation and commit to transparency.
2. Avoid legalese in public statements.
Be understandable and human.
3. Express real emotion.
“We take this seriously” isn’t enough — show concern, not compliance.
4. Correct misinformation fast.
Monitor media and social platforms and respond precisely.
5. Don’t overreact.
One strong message is better than a scattered response.
What to Avoid:
• Reactive posts or press releases
• Uncoordinated team responses
• Public arguments with critics
• “No comment” — unless very carefully framed
How We Support Reputation Defense
• Spokesperson training
• Reactive press and social media kits
• Message framing and scenario simulation
• Full coordination between legal, compliance, and comms
📩 Reputation under fire? We help you stay standing. Let’s talk: