SIC Group USA proudly announces that its partner, political strategist Kateryna Odarchenko, presented her latest book, The Game of Campaigns, at Bay Atlantic University in cooperation with the Global Policy Institute.

During the event, Odarchenko joined Paolo von Schirach, President of the Global Policy Institute, for a dynamic discussion on the real foundations of modern political campaigns — from candidate psychology and message development to ethical challenges, AI-driven tools, and the growing threat of polarization.

“This book isn’t academic theory,” Odarchenko emphasized. “It’s a practical handbook for candidates, strategists, and campaign teams who want to understand how to win — and still stay ethical in a polarized world.”

The Game of Campaigns explores the entire campaign cycle — from the first decision to run for office to building a team, defining a narrative, and maintaining integrity under pressure. It offers actionable frameworks and tools for modern political communication and leadership development.

🎥 Watch the full event recording here: The Game of Campaigns | Bay Atlantic University
📚 The book is available on Amazon: The Game of Campaigns

Through her work at SIC Group USA, Odarchenko continues to bridge academic insight, ethical leadership, and strategic consulting — helping political and corporate clients shape their stories with integrity and impact.