The worst time to build your crisis plan is during the crisis. Yet 70% of mid-size companies lack a structured, tested communication response framework.
What a Crisis Comms Plan Must Include
• Crisis scenarios specific to your industry
• Pre-assigned response teams (exec, legal, comms, ops)
• Pre-written statement templates
• Media call list and outreach procedures
• Internal alert system for staff and stakeholders
• Monitoring tools for reputation and sentiment
• Training drills at least twice a year
Our Crisis Toolkit Services:
• Custom comms plan development
• Templates for every step
• Spokesperson identification and prep
• Simulation exercises with your leadership team
📩 Need a crisis plan that works when things go wrong? Let’s build it together