Archetypes of Speakers at the Republican National Convention (RNC)
The Republican National Convention (RNC) is traditionally a platform for showcasing key party figures and their messages to voters. Let’s explore the archetypes of the main speakers, from Donald Trump and his relatives to J.D. Vance as a potential vice president.
Donald Trump — The “Ruler” and “Hero” Archetype
Message: Trump continues to use the rhetoric of “making America great again,” focusing on nationalism, economic patriotism, and fighting corruption. He positions himself as a defender of ordinary Americans against elites and globalists. After the assassination attempt, Trump also portrays himself as a Hero who survived the attack and emerged stronger.
Target Audience: Trump’s main audience is the white working class, as well as conservatives and nationalists who believe that traditional American values are under threat.
Image Formation: Trump presents himself as an unwavering leader willing to fight for the people’s interests despite elite resistance. His new heroic journey after the assassination attempt strengthens his image as a resilient leader capable of overcoming any obstacles.
Ivanka Trump — The “Mother” and “Athena” Archetype
Message: Ivanka focuses on family values, economic opportunities for women, and support for small businesses. She emphasizes her role as a mother and entrepreneur, highlighting the importance of balancing career and family. As Athena, she also acts as a wise advisor, offering strategic solutions to complex problems.
Target Audience: Ivanka appeals to women, especially mothers and entrepreneurs, as well as young voters seeking balance between career ambitions and family life.
Image Formation: Ivanka builds her image on soft power, demonstrating that she is a caring mother and a successful businesswoman. Her speeches aim to portray the Republican Party as supportive of women and families, while also showcasing wisdom and strategic thinking.
Donald Trump Jr. — The “Warrior” Archetype
Message: Donald Trump Jr. uses aggressive rhetoric against Democrats, the media, and the “deep state.” He emphasizes the importance of free speech, gun rights, and other conservative values.
Target Audience: His main audience is young conservatives and men who support gun rights and are skeptical of political and media elites.
Image Formation: Donald Trump Jr. portrays himself as an uncompromising fighter for freedom and the rights of Americans. His speeches are aimed at strengthening the base electorate and mobilizing young voters.
J.D. Vance — The “Hero-Teacher” Archetype
Message: J.D. Vance focuses on economic development, support for workers, and educational reforms. He emphasizes the importance of creating opportunities for all Americans, especially those suffering from economic hardships.
Target Audience: Vance appeals to the working class, veterans, and low- to middle-income families seeking ways to improve their living conditions through education and economic opportunities.
Image Formation: Vance builds his image as an experienced leader who understands the problems of ordinary Americans and is ready to offer real solutions. His emphasis on education and economic growth is aimed at attracting voters seeking stability and progress.
Conclusion
Each speaker at the RNC plays a crucial role in shaping the party’s image and mobilizing different target audiences. Donald Trump, his relatives, and J.D. Vance represent a variety of archetypes, each appealing to specific voter groups, strengthening the Republicans’ position, and focusing the anti-Trump image. This strategy allows the party to effectively communicate with a wide range of voters, solidifying its base and attracting new supporters.