SIC Group USA proudly announces that its partner, political strategist Kateryna Odarchenko, presented her latest book, The Game of Campaigns, at Bay Atlantic University in cooperation with the Global Policy Institute. During the event, Odarchenko joined Paolo von Schirach, President of the Global Policy Institute, for a
SIC Group USA, Bay Atlantic University, and the Global Policy Institute are pleased to invite you to the presentation of The Game of Campaigns, a new book by Kateryna Odarchenko, dedicated to the art, strategy, and technologies of modern political campaigns. Published on Amazon (view the book
What does a winning campaign actually look like — from the inside? International political consultant Kateryna Odarchenko shares her step-by-step approach to running successful election and advocacy campaigns across Eastern Europe, Israel, Latin America, and the U.S. Based on her book, The Game of Campaigns, this lecture
In the United States and Europe, no serious political campaign begins without opposition research — a professional process of political due diligence. Contrary to the common belief, it’s not only about “digging up dirt.” True opposition research means gathering verified, legal facts about candidates, parties, and stakeholders.
In the age of short attention spans and viral content, what makes a political ad truly resonate with voters? Kateryna Odarchenko, a leading political strategist and founder of SIC Group USA, dives deep into this question in her latest video analysis, where she explores how political archetypes
Running for office is a massive undertaking—and even experienced candidates can fall into avoidable traps. At SIC Group, we’ve supported campaigns at every level, and we see these mistakes repeatedly. Here’s how to stay ahead. ❌ Mistake 1: No Clear Message Your campaign’s core message should be
Why This Myth Hurts Candidates Charisma is often overrated. We’ve seen brilliant speakers lose elections while humble, disciplined candidates win. Why? Because elections are logistics, not just performance. The 5 Essential Campaign Roles: • Strategy lead • Treasurer/budget controller • Field coordinator • Sociologist or poll analyst
Running a campaign without money sounds like a recipe for failure. But for many candidates in developing democracies or post-conflict regions, that’s the reality. The good news? You don’t need a huge budget to win — you need structure, clarity, and smart tactics. From 6% to Runoff
Renowned political strategist and public affairs expert, CEO of SIC Group USA, Kateryna Odarchenko, joined a distinguished group of political professionals at a luncheon hosted by the Republican Women’s Federal Forum, where Rep. Kat Cammack, Chair of the Republican Women’s Caucus, delivered a powerful address on healthcare
In her recent article for the Center for European Policy Analysis (CEPA), political consultant Kateryna Odarchenko delves into the evolving civic values of Ukrainians amidst the ongoing conflict. Titled “Ukraine’s Blitz Spirit: Freedom Over Fear,” the piece highlights a significant shift in public sentiment, emphasizing a collective
Running for office is more than just appearing on the ballot — it’s about defining the right strategy to reach and motivate your voters. In this case study, political strategist Kateryna Odarchenko, managing partner at SIC Group, shows how smart targeting and messaging transformed a low-profile candidate
Elections are not won by chance — and not necessarily by money alone. In her latest book “The Game of Campaigns”, Kateryna Odarchenko — a renowned political consultant and managing partner of SIC Group — explains how to win elections by building a strong system, even on
Kateryna Odarchenko, an experienced political consultant and strategist, has released her new book The Game of Campaigns, now available worldwide on Amazon in both print and e-book formats. This book is designed for candidates, campaign staff, political consultants, and anyone interested in elections and democracy. It provides