Running for office is a massive undertaking—and even experienced candidates can fall into avoidable traps. At SIC Group, we’ve supported campaigns at every level, and we see these mistakes repeatedly. Here’s how to stay ahead. ❌ Mistake 1: No Clear Message Your campaign’s core message should be
In a digital age dominated by headlines about artificial intelligence, one truth remains clear to campaign professionals: AI can’t run your campaign. Kateryna Odarchenko, a leading international political strategist and founder of SIC Group, is calling attention to the real ingredients of a winning campaign — leadership,
In the latest episode of the Unboxing Careers podcast, Kateryna Odarchenko, political consultant, author, and partner at SIC Group, offers an inside look into the dynamic world of political consulting. From her beginnings as a political science student to advising presidents and policymakers across the globe, Kateryna
Many candidates begin their campaigns full of enthusiasm — but without a clear strategy. After a month, the budget is exhausted, public support is low, and the team struggles to deliver results. At SIC Group, we help you go from the starting line to election victory with