Your employees are not just bystanders in a crisis — they’re your first audience. Yet, many companies neglect internal communication, leading to rumors, demotivation, leaks, and even resignations. Why Internal Communication Is Critical • Employees act as amplifiers or saboteurs depending on clarity. • Retention and morale
When a corporate crisis strikes — be it a financial scandal, data breach, or PR disaster — the CEO becomes the face of the company’s response. One misstep in communication can deepen the crisis, erode stakeholder trust, and damage the company’s valuation and long-term reputation. Why the
Getting featured in international outlets such as Forbes, Politico, or Yahoo Finance is not just about prestige. For political and business leaders, it offers: Whether you’re entering new markets, seeking investment, or running for public office, international coverage helps define your story—before others do. Step 1: Craft
Running for office is a massive undertaking—and even experienced candidates can fall into avoidable traps. At SIC Group, we’ve supported campaigns at every level, and we see these mistakes repeatedly. Here’s how to stay ahead. ❌ Mistake 1: No Clear Message Your campaign’s core message should be
When launching a political campaign, hiring the right political consultant is one of the most critical decisions you’ll make. A skilled consultant helps shape your image, refine your messaging, manage your team, and lead your strategy to victory. But how do you pick the right one? 1.
Don’t Believe the Hype ChatGPT can help you write a press release. It won’t build a campaign. It can’t: • Adapt to local cultural tensions • De-escalate a live crisis • Negotiate alliances • Audit emotional tone in live speeches Why You Still Need Real Strategy At
WhatsApp Isn’t Just for Chatting In low-trust environments, voters don’t believe in news — they believe in family and neighbors. That’s why WhatsApp is one of the most powerful campaign tools today. How to Use It: • Organize segmented group chats (mothers, veterans, entrepreneurs) • Share personalized
Why This Myth Hurts Candidates Charisma is often overrated. We’ve seen brilliant speakers lose elections while humble, disciplined candidates win. Why? Because elections are logistics, not just performance. The 5 Essential Campaign Roles: • Strategy lead • Treasurer/budget controller • Field coordinator • Sociologist or poll analyst
Running a campaign without money sounds like a recipe for failure. But for many candidates in developing democracies or post-conflict regions, that’s the reality. The good news? You don’t need a huge budget to win — you need structure, clarity, and smart tactics. From 6% to Runoff
In a digital age dominated by headlines about artificial intelligence, one truth remains clear to campaign professionals: AI can’t run your campaign. Kateryna Odarchenko, a leading international political strategist and founder of SIC Group, is calling attention to the real ingredients of a winning campaign — leadership,
Renowned political strategist and public affairs expert, CEO of SIC Group USA, Kateryna Odarchenko, joined a distinguished group of political professionals at a luncheon hosted by the Republican Women’s Federal Forum, where Rep. Kat Cammack, Chair of the Republican Women’s Caucus, delivered a powerful address on healthcare
In her recent article for the Center for European Policy Analysis (CEPA), political consultant Kateryna Odarchenko delves into the evolving civic values of Ukrainians amidst the ongoing conflict. Titled “Ukraine’s Blitz Spirit: Freedom Over Fear,” the piece highlights a significant shift in public sentiment, emphasizing a collective
In the latest episode of the Unboxing Careers podcast, Kateryna Odarchenko, political consultant, author, and partner at SIC Group, offers an inside look into the dynamic world of political consulting. From her beginnings as a political science student to advising presidents and policymakers across the globe, Kateryna
In a sharp escalation of rhetoric, former U.S. President Donald Trump issued a stern ultimatum to Vladimir Putin, demanding that Russia agree to end its war within 50 days — or face the consequences of force. Meanwhile, Turkey’s President Recep Tayyip Erdoğan intensifies efforts to push Russia
Even false claims in the media can trigger real-world consequences.A Telegram post without proof can become a red flag.A single lawsuit can freeze business.Political pressure can scare off investors.And banks? They don’t investigate who’s right — they just avoid risk. At SIC Group, we help business owners,