On March 1, a significant meeting took place in Washington, D.C., between members of SIC Group and Leif Larson, a writer, producer, and expert in electoral campaigns, as well as a member of the American Association of Political Consultants. The primary focus of the discussion was the rebranding of Ukraine in the United States.

Leif Larson shared insights on how modern technologies, social media, television, and other information channels influence American voters’ perceptions, trust in politicians, and understanding of key political messages.

The meeting also presented a vision for the Ukrainian National Idea, which aims at building a modern political nation in Ukraine. The discussion sparked a lively debate on overcoming the “post-Soviet shock” within Ukrainian society and integrating the national idea with Ukraine’s branding efforts in the U.S. and globally.