An Interview with Kateryna Odarchenko — International Political Strategist and GR Consultant
About the Speaker
Kateryna Odarchenko is an international political strategist and founder of SIC Group USA, a consulting firm specializing in reputation management, election strategy, and Government Relations (GR) across the U.S., Europe, and emerging markets.
Her clients include:
- Politicians from the U.S., Israel, Eastern Europe, and Africa
- Business elites from Kazakhstan, Mexico, and Azerbaijan
- Religious leadership teams
- International financial and diplomatic stakeholders
She has led dozens of successful election campaigns, coordinated information operations, contributed to behind-the-scenes diplomatic efforts, and collaborated with U.S. Congressional members, advisors to Donald Trump, and prominent legal experts on politically sensitive cases.
– What kind of requests do high-net-worth clients usually bring to you?
Most say something like: “We don’t need PR — we need influence.” That could mean protecting interests in a difficult jurisdiction, adjusting a political trajectory, or discreetly winning elections.
This isn’t template-based work. We build strategies from the ground up — with meaning, visual code, key relationships, and well-constructed scenarios.
We call it strategic political production.
– Do clients contact you personally, or through intermediaries?
Usually through trusted representatives. Often, they’re businessmen with political ambitions — or politicians looking to protect their assets and legacy.
For example, a team from Central Asia came to us needing to prepare a new figure for parliamentary elections and insert it into diplomatic circles in Washington.
We didn’t just run a campaign — we got them into the right rooms.
–What if the client isn’t public-facing — just a businessperson?
That’s a different type of project. We help clients establish legitimacy as public actors, particularly in the U.S. or the EU.
Sometimes that means placing a story in the right column of the international press.
Sometimes it’s a private dinner with a Congressman.
Sometimes we need to create a third-party narrative source to deliver key messages.
This is crisis management and asset protection through reputation strategy.
-You describe politics as a market. How can someone distinguish a real strategist from a fraud?
It’s simple: results + network + peer reputation.
If someone claims to have promoted 100 people but is unknown in embassies, major media outlets, or GR circles — they’re just a vendor.
In our firm, every project involves:
- data tables,
- neuromarketing tests,
- real briefings,
- and direct access to political and media channels.
For example, we recently helped a team from Israel push a religious narrative into U.S. media. Within 14 days, the topic was covered by The Hill and Newsmax.
-Which countries or elites are you most active with right now?
- United States – lobbying, reputation protection, election consulting
- Ukraine and CIS – new party creation, campaign strategy for reform, business defense
- Israel – right-wing parties, religious groups, diplomatic messaging
- Kazakhstan, Moldova, Azerbaijan – public legitimization and global positioning
- Africa (Ghana, Morocco) – presidential campaign support and GR work in Washington
-One of your well-known phrases is ‘You can’t be good for everyone.’ What do you mean?
It’s a classic mistake wealthy clients make — they want universal approval. But in politics, that’s fatal.
You must understand your role, audience, and weak points.
At SIC Group USA, we start with psychographic audience profiles, run neuroanalysis of perception, and only then craft messaging.
For example, if your audience is female voters, we test colors, phrasing, tone — even one wrong font can cost you 30% of trust.
-Do you ever reject clients?
Yes. We don’t work with people who just want to “get on TV.”
We also avoid projects without clear strategic goals.
Because reputation is not only what you say — it’s who you choose to represent.
My team and I understand: we’re playing the long game.
Want more than a campaign — need a strategy?
Kateryna Odarchenko
International Political Consultant
Founder of SIC Group USA & Institute for Democracy and Development “PolitA”
🌐 www.sic-group.us
📩 info@sic-group.us
📍 Washington, D.C. | Kyiv | Tel Aviv