An Interview with Kateryna Odarchenko, Founder of SIC Group USA
Kateryna Odarchenko is a political strategist and international expert in strategic communications. She is the founder of SIC Group USA, a global consulting firm specializing in reputation defense, government relations (GR), and crisis communications for high-risk political, legal, and business environments.
Among her clients are investors with capital over $100 million, family offices managing cross-border assets, presidential candidates, and individuals caught in conflicts involving political exposure or international pressure.
Why Do High-Net-Worth Clients Trust SIC Group USA?
Because SIC Group USA is not just a PR agency — it’s a team of strategists operating at the intersection of public affairs, law, diplomacy, and crisis management.
“We don’t post slogans on Twitter. We enter the game through confidential briefings, targeted media, legal teams, embassies, and expert policy circles,” says Odarchenko.
Why Not Just Go Through the Courts?
Because today, courtrooms are no longer the only battleground — often, not even the main one.
Many cases involve a wider pressure campaign:
- media attacks,
- political statements,
- sanction threats,
- anonymous leaks, or
- distorted narratives.
SIC Group intervenes when traditional legal or PR tools are no longer enough.
A Case Where Reputation Strategy Changed the Game
One client faced a corporate dispute in a region with a highly politicized judiciary. A flood of hostile media articles — based on manipulated information — created reputational risks.
SIC Group responded by:
- Conducting forensic media analysis
- Publishing expert commentary in Western outlets like Politico and The Independent
- Mobilizing respected professors and international observers
- Framing the case as part of a broader narrative about pressure on business in politically volatile regions
Within five weeks, journalists began quoting the client as a credible figure. The opposing side withdrew several accusations, fearing international exposure.
Who Orders These Services?
Due to confidentiality, many names remain undisclosed. However, SIC Group’s portfolio includes:
- Individuals under political sanctions
- Presidential candidates and ministers (Africa, Israel, Ukraine)
- Family offices from Central Asia and Mexico
- Stakeholders from post-Soviet elite networks
- Private business groups involved in cross-border conflicts (energy, digital security, trade)
What If the Conflict Is Shareholder-Based and Must Remain Quiet?
Then the strategy is neutralization, not escalation.
We shape a quiet agenda via:
- trusted media platforms,
- external legal teams,
- expert publications, and
- positive distraction narratives.
In one case, we published an article about a client’s philanthropic initiative in a top business journal. This reframed the conversation and bought time for behind-the-scenes negotiations.
What Tools Are Used Most Often?
- Reputational Due Diligence
- Creation of a “third voice” (e.g., expert, legal analyst, policy advisor)
- Strategic media placement in English and Spanish
- Integration of the case into global political contexts
- Collaboration with think tanks (e.g., CEPA, Jamestown Foundation, Atlantic Council)
- Legally vetted messaging aligned with the client’s legal defense
We manage narrative, perception, and risk — all at once.
How Fast Can SIC Group Engage?
Sometimes within 12 hours.
We have rapid-response protocols. Within 48–72 hours, we:
- Draft a core communications position
- Map key allies
- Identify reputational risks and spread scenarios
From there, we build a long-term strategy.
What Does Working with SIC Group USA Provide?
✅ Controlled reputation — not silence — in the international arena
✅ Shift from crisis mode to diplomatic or business dialogue
✅ Opportunity to position your narrative through respected English-language channels
✅ Strategic support in politically sensitive disputes — without leaks or noise
🌐 www.sic-group.us
📩 info@sic-group.us
📍 Offices: Washington, D.C. | Geneva | Kyiv | London | Tel Aviv
Contact Person:
Kateryna Odarchenko
CEO, SIC Group USA
Expert in Reputation Defense, Political Consulting & GR Strategy