When a business comes under pressure not from competitors, but from government institutions, silence is the worst strategy. Regulatory inspections, asset freezes, criminal charges, and reputational blackouts via state media are just some of the tools that can be used to target entrepreneurs. In such moments, public trust and smart communication matter as much as legal defense.
In a new video, SIC Group USA CEO Kateryna Odarchenko shares effective crisis response tools for business owners, legal teams, and PR professionals. Drawing from years of international experience, especially in post-Soviet countries and parts of Africa, she outlines how public campaigns, international media coverage, and strategic engagement with stakeholders can neutralize corrupt pressure and protect both your business and your reputation.
The video includes real case studies (with clients anonymized), offering a practical guide to using government relations (GR), international press engagement, and crisis PR. These tools can be the difference between reputational ruin and strategic victory.
📺 Watch the video here:
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